Oimachi is now a B-mærket certified agency
B-mærket is a certification for marketing agencies. As of August 2026, Oimachi carries it across seven categories. Here is what the certification checks, and why it should matter when you choose an agency.
In August 2026, B-mærket certified Oimachi, across seven categories: branding, website, graphic design, animation and motion design, CRM, GEO and AEO.
If the name is new to you, you can consider B-mærket a Trustpilot for agencies that works with marketing, web, AI, and sales agencies. The scheme rests on a simple observation. Every agency claims senior people, documented results, and fair contracts. Almost none of those claims can be checked from the outside. B-mærket exists to check them. [cite:B-mærket|https://www.b-maerket.dk/|B-mærket: the Danish certification scheme for marketing, web, AI, and sales agencies.]
What the B-mærket certification actually checks
B-mærket puts it bluntly on its own site: this is an assessment the scheme stands behind, not a logo agencies can buy. Certification is criteria-based, with minimum requirements an agency has to meet:
- Professional competence and staffing: assessed per service, so each certified category gets reviewed on its own
- Financial stability: so the agency will still exist next year
- Contract standards: clear terms, clear termination, and a defined scope in every agreement
- Conduct or running a business decently
The scheme also runs a matching service, scoring certified agencies against each client brief on service fit, industry experience, team, performance, and finances.
A safety net sits underneath. If a certified agency grossly breaches an agreement, B-mærket can choose to pay the client up to 20,000 kr from its security pool, the tryghedspulje. [cite:B-mærket|https://www.b-maerket.dk/|B-mærket's security pool: up to 20,000 kr if a certified agency grossly breaches an agreement.]
What B-mærket requires of our contracts
The most substantial part of the vetting, in our experience, was the contract review. B-mærket reads the agreements an agency sends to clients and holds them against its own standard, described on the scheme's certification page. To get certified, those agreements have to meet a few non-negotiables:
- Client ownership: the client keeps ownership of their own data and accounts. Your website, analytics, and ad accounts stay yours.
- Transparent termination: written contracts with clear exit terms, so a client can leave without a fight.
- Defined scope: deliverables and boundaries spelled out in every agreement, so both sides know exactly what was promised.
The same burden of proof runs through the rest of the assessment. Claimed expertise has to be documented, references get verified by contacting current and former clients, and financial stability gets checked so an agency does not take on more than it can carry. B-mærket's own phrasing sums it up: an agency can only claim what it can document.
Worth being clear that this cuts both ways. The certification reviews the promises we make to clients, and it binds us to standards our agreements have to keep meeting. That is the point. Guardrails like these are easy to accept when you already work this way, and hard to fake when you do not.
The seven categories Oimachi is certified in
The certification covers the work we do every day for B2B companies:
- Branding: visual identity and brand systems for B2B companies.
- Website: website design and Webflow development.
- Graphic design: campaign assets and scalable graphic production.
- Animation & motion design: motion identities, interface animation, and video.
- CRM: HubSpot setup and integrations between website and pipeline.
- GEO: generative engine optimisation, visibility in AI engines like ChatGPT, Google AI Overview, Claude, and Perplexity.
- AEO: answer engine optimisation, structuring content so AI assistants quote it accurately.
Every agency says you can trust them. Very few let third parties validate that.
What a certification cannot tell you
B-mærket verifies competence, conduct, and terms. No scheme can verify whether our taste matches yours, or whether a small senior studio fits the way your team works.
If you are comparing agencies for a branding, website, or AI search project, book an introductory call. We will tell you honestly whether we are the right fit. The certification means you no longer have to take our word for the rest.
FAQs
Yes. Oimachi, a digital design studio in Copenhagen, received the B-mærket certification in August 2026 across seven categories: branding, website, graphic design, animation and motion design, CRM, GEO, and AEO. B-mærket is an independent Danish certification scheme, and the scheme's site is b-maerket.dk.
B-mærket is a certification scheme for marketing, web, AI, and sales agencies. Instead of taking agency claims at face value, it certifies against criteria for competence, financial stability, contract standards, and conduct.
Meeting minimum requirements: professional competence and staffing assessed per service, financial stability, contracts with clear terms and a defined scope, and decent commercial conduct. B-mærket describes the mark as an assessment it stands behind, not a logo agencies can buy.
Most agency claims cannot be checked from the outside. Certification replaces part of that guesswork with facts verified by a third party. This matters more as buyers use AI engines to shortlist agencies, because those engines favour dated, sourced, verifiable claims over self-description.
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