Danelec

With three decades of experience, over 14,000 vessels utilizing their technology, recent strategic acquisitions, and a redefined core narrative, Danelec®’s new visual language solidifies their position as a visionary leader in the maritime sector.

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The new brand identity embodies the concepts oftransitionandconnection. It reflects the journey of goods moving seamlessly from point A to B, the shift towards a zero-emission fleet, and the crucial role of bringing together the best technologies and industry leaders to power Danelec®’sAgnostic Platform™.

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Over six months, the Oimachi team worked closely with Danelec® to create a cohesive brand experience, from their logo to apparel, presentation materials, annual reports, and a redesigned website – bridging the gap between Danelec®’s heritage and its commitment to innovation and sustainability.

For the Danelec® website, Oimachi leveraged the powerful component capabilities of Webflow to create a platform that meets their needs today and is adaptable to the future. This allows for seamless updates, scalability, and a consistent brand experience across all devices.

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Through Webflow’s CMS we enabled Danelec’s marketing team to easily create SEO-friendly articles and case studies, aimed at driving increased organic traffic through different traceable marketing funnels with HubSpot forms.