Bequant is a pioneering software company maximizing the capacity of large networks across the globe – with their patented optimisation technology.
The network optimisation industry is filled with bold product promises and often vague, oversimplified product descriptions – which has lead to an increased scepticism among customers.
By putting transparency and deep technical insight at the forefront, we took a different approach in order to communicate to knowledgeable customers at eye-level – creating trustworthiness for Bequants industry-leading products.
And by truly embracing a technical aesthetic with typewriter effects, emphasizing product-results through detailed graphs and conveying a sense of speed through a fast-performing website, we managed to strenghten both Bequants image and competetive edge.
From visual direction and logodesign to animation and implementation we helped Bequant carry out every aspect of shaping their brand.